Wednesday, August 3, 2011

The Roc Boys....




"Are in the building tonight...." and theyve brought along the Billionnaire Boys Club as well. Should be a nice engagement dont you agree? Reports have surfaced that the Jay Z lead Rocawear imprint has bought Pharrell Williams' Billionnaire Boys Club brand. Going forward the two have said that they will work together in all efforts to take B.B.C to the next level.

Presently Billionnaire Boys Club can be found in high end retailers such as Bloomingdales and such, which may be the reason why the numbers have not been off the charts, but hey Skateboard P had a vision. Quiet possibly this revamping could usher in a more balanced/ grounded approach to sparking consumerism, just a thought. Either way Roc-A-Wear/ Billionnaire Boys Club is in full affect. Just in time for the upcoming holiday season, I might add. #GETFLY

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